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BBC Titles: Vancouver 2010 Winter Olympics
February 12, 2010

Main Title Sequence For The BBC by StudioAKA

The BBC are currently running the main title sequence to accompany coverage of the 2010 Winter Olympics in Vancouver

Overseeing the project was Marc Craste an animation director I have admired for a long time, whose previous work includes the Lloyds Bank ‘For The Journey’ adverts. Jon Klassen was brought in as co-designer to help Studio AKA create the overall style.

The short story tells the tale of an Inuit who is faced with various Olympic challenges while having to retrieve a head stone, taken by a great bear from the inukshuk totem statue called Ilanaaq or ‘friend’, the emblem of the Winter Games.

The infectious music is from Cry Me A River by Vancouver’s Michael Buble