New London 2012 Olympic Mascot Animation
British Union Jack Flag Version of Mandeville and Wenlock
Mandeville and Wenlock, the names of the 2 new Official London 2012 Olympic and Paralympic Mascots are named after the Stoke Mandeville hospital in Buckinghamshire, the birthplace of the Paralympic Games and after the village of Much Wenlock in Shropshire, the inspiration behind the modern Olympic Games.
Iris Agency in London were asked to come up with a new and exiting, modern mascot for the digital age. The characters they have created are aimed at children and are reminiscent of classic video game characters.
Warhorse and children’s author Michael Morpurgo was drafted in to create a series of stories for the animated characters. His vision sees them starting life as two drops of steel, which fall from the final girder of the Olympic stadium, forged in a factory in Bolton. The steel is then taken home by a retiring worker who makes the characters for his grandchildren. A rainbow brings them to life and they start to learn various moves and gestures by mimicking Olympic events.
At first I thought woah, what the? but they are kinda growing on me, although I almost expect them to get up and sing ‘I Will Survive’
A coincidence I am sure, but the colours are representative of the new coalition government between the Conservatives and the Lib-Dem’s!
Already, there are many spoof photoshopped images appearing on the web. Thankfully the characters are better than the dreadful Official London 2012 logo designed by the Wolff Olins Agengy
Discover the new Mascots on the official London 2012 Website
What do you think of the new character designs?
Main Title Sequence For The BBC by StudioAKA
The BBC are currently running the main title sequence to accompany coverage of the 2010 Winter Olympics in Vancouver
Overseeing the project was Marc Craste an animation director I have admired for a long time, whose previous work includes the Lloyds Bank ‘For The Journey’ adverts. Jon Klassen was brought in as co-designer to help Studio AKA create the overall style.
The short story tells the tale of an Inuit who is faced with various Olympic challenges while having to retrieve a head stone, taken by a great bear from the inukshuk totem statue called Ilanaaq or ‘friend’, the emblem of the Winter Games.